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"The medium allows for the imagination of creators to thrive. "I'm thrilled to join Bad Robot as they expand into the world of podcasting," said Choi. As an advocate for diversity, inclusion, and belonging, she founded and led Spotify's Asian employee resource group and helped create Spotify Sound Up, a global podcast incubator program for underrepresented voices. Prior to Audible, Choi spent seven years at Spotify as a creative development executive and showrunner and was a key contributor to Spotify's podcast strategy and growth. She managed development partnerships with key production partners and high-profile talent. We are thrilled to welcome Christina Choi to lead the way and to collaborate with Dawn and the incredible Spotify team to bring some incredible stories to life."Ĭhoi joins Bad Robot from Audible, where she served as Director of Content Partnerships under the content acquisition and development division.

"Given Bad Robot's work in TV, film, games, and music, podcasts were an obvious topic of conversation within the company for a long time. "Podcasts have obviously become a go-to destination for entertainment, education, and discovery," added Bad Robot Co-CEO, JJ Abrams.

We are committed to bringing some of the world's most respected and dynamic creators to Spotify exclusively, and we are thrilled to add Bad Robot and JJ Abrams's mind-bending and world-building stories." "Bad Robot productions has produced some of the world's most riveting and award-winning content and we cannot wait to see how their imaginative stories transcend into the audio space. "We're incredibly honored to welcome visionary JJ Abrams and his renowned Bad Robot productions into the Spotify family," said Chief Content and Advertising Business Officer Dawn Ostroff. The multi-year first look with Spotify gives the company a showcase for narrative nonfiction and fiction podcast productions. Additionally, Bad Robot Audio is launching in collaboration with Spotify and will be led by former Audible and Spotify executive Christina Choi, who joins as Head of Podcasts.

Abrams in 2001, rolls out Bad Robot Audio, a new division dedicated to developing and producing original scripted and nonscripted audio content. Bad Robot, a production company formed by filmmaker J.J.